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Leaflet Designing

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Marketing can be daunting sometimes. Coming up with a catchy title and knowing what to write and how to write it can be a difficult task. We have compiled a list of the top . . . 15 tips for creating a promotional leaflet or flyer.  It doesn’t matter what line of business you are in, these generic tips will hopefully benefit your business:

  • Good title: make it attention grabbing, you only have a few seconds to grab a person’s attention!
  • Have a main theme: what is the benefit of the leaflet
  • Write exactly what you offer at the very start: a summary of main points
  • Draw up a strategy to promote your leaflet : who will you send them to, which area will you do the leaflet drop, leave them in other businesses such as hairdressers, upload leaflet to your business facebook page, always consider your target market when drawing up a strategy.
  • Promote your unique selling point: what you do better than competitors or what can you offer that no other business could.
  • Ensure good professional design of the leaflet.
  • Be clear and concise: Don’t write too much information and use words of excitement to draw the customer in
  • Provide an incentive- eg. Discount voucher, promotion in-store.
  • Write positively rather than negatively: eg. change ‘I do not do’….to ‘I do’.
  • Put your contact details on the leaflet eg. Number, website, email, facebook page
  • Include Images: this includes logo, products etc. Images can say more than words and make you want to buy a product or use a service.
  • Have a call to action: log onto our website, spend £10 in-store and receive a free bag of crisp, discount lasts until…
  • Check all spelling is correct, if necessary get someone else to check it.
  • Good quality print, source local printers and get them to show you samples.
  • Readable font size is essential: no less than 10.

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